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Big Rebranding Of Miami Carnival

Big Rebranding Of Miami Carnival


Miami Carnival(MBC) and MasLife365 hosted the #MBCGoesLive Soiree at the Betsy Hotel to officially unveil the new website. The sunset rooftop reception was the perfect backdrop for the reveal of the fresh new site. Miami Carnival attracts up to 60,000 visitors yearly. Held on Columbus Day weekend, Miami Carnival has contributed the multicultural landscape of South Florida. With a recent spike in Caribbean influenced urban culture and music, Miami Carnival plays a pivotal role in the advancement of that culture.

Attended by some of South Florida’s social media influencers and bloggers, the event was intended to share some of the new features and programing that will help connect the MBC brand with key influencers who attend MBC and are social media engaged. The event was hosted by blogger/influencer, Erica Knowles (Getting To Know the World and Collective Drift).

The Greater Miami Convention and Visitors Bureau sponsored SWAG bags for the event.

The all new Miami Carnival website has been completely rebuilt and redesigned for the mobile world with an emphasis on better engaging our already thousands of monthly visitors. The new website will feature MasLife365’s newly developed, fresh and exciting video series “Road to Miami Carnival”, that explores Miami’s vibrant Caribbean culture, nightlife and the people and personalities that make MBC the event of a lifetime. The main stage of site covers all the major features of the main events of carnival.

MBC also includes a data driven social media component that is aimed at better connecting visitors to what they love the most and the ability to share Miami Carnival across all social media platforms. In the world of mobility, the new MBC website is optimized for great viewing experiences on smartphones, tablets and other mobile devices.

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